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Survey: Disconnect Between Consumer Perception and Dealership Experience

Survey: Disconnect Between Consumer Perception and Dealership Experience

CBT News covered the results of a recent survey run by The Harris Poll and sponsored by KPA which revealed that while most U.S. car buyers expect dishonest practices during the car sales process, only one-third of them actually experience such practices. This highlights the need for unified action among auto retailers to improve transparency and regain consumer trust.

About The Author

Emily Hartman

Emily is a Marketing Manager here at KPA. She’s using the mad communications skills she learned in Washington, D.C., to break down technical information into news you can use.

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