The FTC sent warning letters to 97 dealerships this March over advertising violations, and all-in pricing is now a stated enforcement priority. In response, NADA has updated its Dealer Guide to Federal Advertising Requirements, with new coverage on all-in pricing, endorsements, social media, and privacy, plus updated ad examples.
In this live session, KPA’s Adam Crowell and Josh Koronich sit down with special guest Brian Bennett, Regulatory Attorney at NADA, to walk through what’s new in the guide and what it means for how dealers advertise pricing, fees, and offers. Bennett has spent 15+ years working directly with federal regulators including the FTC, and helped shape the guide’s recent revisions. Expect a straight read on where enforcement is heading, including the FTC’s recent FAQs.
