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P&S LI Live 7/22

AI & Data Security: What It Means for the FTC Safeguards Rule

Artificial intelligence is changing how dealerships work, from marketing and customer communications to internal operations and productivity. But as AI adoption accelerates, so do questions about data security, vendor oversight, and compliance obligations under the FTC Safeguards Rule. <br><br>Join KPA’s Adam Crowell and Stephen Troy for a practical discussion on how dealerships can embrace AI while protecting customer information and reducing risk. We’ll explore the biggest AI-related security concerns facing dealers today, including the use of approved versus unapproved AI tools, employee uploads of customer data into public AI platforms, vendor due diligence, data retention considerations, and the growing overlap between AI governance and cybersecurity. <br><br>Whether you’re actively implementing AI tools or simply trying to understand the risks, you’ll leave with actionable guidance on developing AI policies, evaluating vendors, and aligning AI use with existing FTC Safeguards Rule requirements.

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