California’s Combating Auto Retail Scams (CARS) Act has put dealership advertising and customer communication practices under a much brighter spotlight. Misleading pricing claims, unclear financing terms, and inconsistent first-contact messaging can now trigger regulatory scrutiny and costly enforcement actions, even when the dealership didn’t intend to mislead anyone. <br><br>Join KPA’s Aaron Hartshorn and Robert Ebin as they kick off a three-part series on the CARS Act with a practical look at advertising compliance and first customer communication. They’ll cover what the Act requires dealerships to include in advertisements, common pricing and disclosure pitfalls, and how dealerships can build consistent, compliant messaging starting from the very first point of contact, including how tools like KPA Ad Scans and Lead Response AI can help monitor advertising and standardize lead follow-up. <br><br>Whether you’re just getting familiar with the CARS Act or already auditing your current processes, you’ll leave with concrete steps for tightening up your advertising review and first-communication protocols.
