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Survey: Disconnect Between Consumer Perception and Dealership Experience

Emily Hartman

Survey: Disconnect Between Consumer Perception and Dealership Experience

CBT News covered the results of a recent survey run by The Harris Poll and sponsored by KPA which revealed that while most U.S. car buyers expect dishonest practices during the car sales process, only one-third of them actually experience such practices. This highlights the need for unified action among auto retailers to improve transparency and regain consumer trust.

Emily Hartman

Emily is a Marketing Manager here at KPA. She’s using the mad communications skills she learned in Washington, D.C., to break down technical information into news you can use.

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