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Beyond Your Dealership Walls: How Vendor Management Protects Your Customers’ Data

Toby Graham

Auto dealerships rely on numerous third-party vendors who have access to sensitive customer information. From DMS providers to marketing companies, these relationships require careful oversight to ensure customer data remains protected throughout its lifecycle. Step 6 of our 10-step compliance framework focuses on proper vendor management – a critical component that dealerships often overlook at their peril.

how to protect customer data

Understanding Your Vendor Responsibility

As a dealership, you collect some of the most sensitive consumer information during high-stakes transactions. When you share this data with vendors, your safeguarding responsibilities don’t end – they extend to those relationships. Regulators hold dealerships accountable for how their service providers handle customer information.

Under various privacy laws and the FTC Safeguards Rule, dealerships must:

Select capable vendors

Choose service providers that can safeguard customer information with the same level of protection your dealership would provide.

Establish contractual obligations

Your agreements must legally require vendors to protect the information they receive from your dealership.

Implement data protection agreements

For any vendor with whom you share customer information, establish formal agreements that clearly outline rights and responsibilities, including handling data subject access requests.

Why Vendor Management Matters

Recent history shows us why robust vendor management is essential. The industry has experienced significant data breaches that have disrupted operations and compromised customer information. Remember the DMS system breach that temporarily shut down operations? This occurred despite the vendor having a robust information security program.

Consider what might happen with a vendor that has less stringent safeguards in place. The downtime could be substantially longer, threatening your business continuity and customer trust.

Safeguarding Your Reputation: Compliance with Annual Reporting

Effective June 9, 2023, these revisions include a mandate for the Qualified Individual within your business to compile a written status report annually for the board of directors or equivalent governing body. This report assesses compliance with the FTC Safeguards Rule and highlights other critical matters. Time is ticking - are you prepared to submit?

Essential Components of Vendor Management

An effective vendor management program includes:

  • Documented due diligence when selecting vendors
  • Regular assessments of vendor security practices
  • Clear contracts with specific data protection clauses
  • Procedures for managing data subject access requests
  • Processes for vendor onboarding and offboarding
  • Plans for responding to vendor-related security incidents

Meeting Consumer Data Access Requests

Modern privacy regulations give consumers more control over their personal information. This includes making data subject access requests – such as requesting that information be deleted or changed, or asking what information has been collected and shared.

When these requests come in, you need to be able to work effectively with your vendors to fulfill these obligations. Your vendor management program must account for these requirements, establishing clear procedures for coordinating with service providers to handle consumer requests completely and efficiently.

How KPA Helps Dealerships with Vendor Management

KPA’s Privacy and Safeguards solution includes comprehensive tools and guidance to help auto dealers implement robust vendor management practices. Our approach includes:

  • Vendor risk assessment templates that help identify potential vulnerabilities in your vendor relationships
  • Sample data protection agreements that can be customized to your specific needs
  • Guidance on establishing vendor oversight procedures
  • Assistance with developing protocols for handling consumer data requests
  • Expert consulting to help you evaluate vendor security capabilities

Through our Vera Suite platform, we streamline the process of tracking vendor relationships, documenting compliance requirements, and managing the entire vendor lifecycle. This gives you visibility into your vendor ecosystem while documenting your due diligence – critical evidence should regulators come calling.

By partnering with KPA, your dealership can transform vendor management from a compliance burden into a strategic advantage, ensuring that all parties handling your customers’ sensitive information maintain the highest standards of data protection and regulatory compliance.

Remember: Your information security program is only as strong as its weakest link. Don’t let that weak link be a vendor you haven’t properly vetted and managed.

Next Week, Let’s Look at Access Controls

Join us as we break down the essential steps every dealership must take to build and maintain a successful privacy and safeguards program. If you haven’t already, subscribe to our blog for weekly installments of the 10 steps to complete compliance.

Follow a 10-step journey to compliance.

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Toby-Graham headshot - KPA

Toby Graham

Toby manages the editorial and content strategy here at KPA. She's on a quest to help people tell clear, fun stories that their audience can relate to. She's a HUGE sugar junkie...and usually starts wandering the halls looking for cookies around 3pm daily.

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