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Who’s on Your Advertising Sales and Finance Compliance Team

Adam Crowell

The first step on your advertising sales and finance complete compliance journey is to assemble your compliance team. This is your dedicated team responsible for overseeing and managing compliance efforts.

Complete compliance can’t be the effort of just one person. Advertising, sales, and finance compliance touches several departments, which is why you need to pull folks from across your dealership.

Who’s who on your advertising, sales, and finance compliance team.

Marketing Leader

With various advertising laws and regulations, like Truth-In-Advertising, Regulation M, Regulation Z, the FTC’s Fake Review and Testimonial Rule, the Vehicle Shopping Rule (if upheld), state requirements,and others, your marketing leader will be instrumental in driving the success of your compliance program.

Sales Leader

What your salespeople communicate, and do not communicate, can land your dealership in hot water, so involving your sales leader to hold salespeople accountable is crucial to your compliance program’s success.

Finance Leader

From the wrong forms to missing signatures, there are too many opportunities for mistakes in the F&I office, and involving your F&I leader is crucial to your compliance program’s success.

Accounting Leader

The transaction is finalized in the back office, and accounting leaders should participate to ensure compliance with matters like IRS/FinCen Form 8300 and to be on the lookout for financial red flags.

Compliance Leader

If your dealership has a dedicated compliance leader for advertising, sales, and/or finance matters, this person should play a significant role in your compliance program.

Dealerships operate in an increasingly complex environment of federal, state, and local oversight. We’ve gathered the 16 most important laws, rules, and regulations for your dealership's sales and F&I department.

How often should your compliance team meet?

Your advertising sales and finance compliance team should meet quarterly at a minimum and monthly in a perfect world. They’ll spend their time together evaluating the dealership’s progress, establishing the proper key performance indicators (or KPIs for short), and tracking progress towards their goals.

Next week let’s look at Risk Assessments.

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KPA helps dealers limit liability from the first contact to deal close.

With our complete compliance system and team of advertising, sales, and finance compliance experts to guide you, minimize your risk, save money, and recapture countless hours of wasted time.

This structured approach ensures that dealerships are not only compliant but also continually improving their compliance practices, leading to safer, more trustworthy operations.

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Adam Crowell

Adam Crowell is a licensed practicing attorney and nationally recognized compliance expert and speaker that regularly contributes on a variety of compliance and risk mitigation subjects. He brings to KPA over 21 years of legal experience and thought leadership for the development of strategic relationships and solutions for proactively avoiding claims, fines, and lawsuits.

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